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This web page had the following on the homepage, "For years I have been searching for a prepared dog food that met my high standards." We viewed that the web site said " Genesis raw is that food." It also said " Their coats are thick and. Full The dry patches are gone and the scratching has stopped! Maverick uses only Grade A ingredients from reputable suppliers. Trust us with your dogs nutrition. Nature is the ultimate chef for dogs in the wild, providing all the nutritional needs from only a few food sources." The header had All-Natural Dog Food as the highest ranking search term. It is followed by Fresh Natural Dog Food, Complete Dog Food, and Balanced Dog Food which isn't as ranked as highly as All-Natural Dog Food. The next words they uses is Genesis RAW. Preservative Free was included and will not be viewed by search parsers.